“Insanely Simple” The How and Why of Steve’s Obsession.

On a recent plane trip over the Pacific, I couldn’t sleep. I was buzzing. I had an idea. It wasn’t particularily original, but it was exciting to me. As a follow up to ’21tiger Days’ I wanted to do a book about simplicity. It would steal lots of ideas from the Japanese Zen culture and tradition, of course, but it would be an interesting exploration. More than anything, I wanted to explore how purity and simplicity could work systems could work in a modern society. I don’t think I have to write that book anymore: Ken Seagall already has.

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